- Vocuppa – “Dessert & Café”The name Vocuppa embodies three layers of meaning:
- V – Vietnam: a proud tribute to our roots and cultural identity.
- O – Origin coffee from Vietnam: the authenticity and purity in every cup of coffee.
- Cuppa – A warm cup of coffee: the starting point of stories to be shared and connections to be made.
Vocuppa is not only a destination for coffee and waffles, but also a place that fosters emotions, nurtures friendships, and enriches every shared moment. We honor authenticity while constantly innovating to deliver fresh experiences on our journey of growth across Vietnam – a land where every region carries its own pride and unique story.
From golden waffles – crispy on the outside, soft and fluffy on the inside – Vocuppa breathes life into every dessert, turning them into symbols of sharing and the artful fusion of tradition and modernity.
With Vocuppa, a cup of coffee or a waffle is never just for enjoyment – it is a cultural experience, where emotions, flavors, and sophistication come together to create unforgettable moments
Brand Story
Vocuppa was founded by Burgundy Investment Holdings Singapore in partnership with SeaCare Group – one of Singapore’s most reputable investment and business corporations.
In November 2023, Vocuppa officially made its debut in Vietnam, marking the beginning of a journey to deliver a distinctive Dessert & Café experience. Inspired by the spirit of Singaporean creativity and the pride of Vietnamese heritage, Vocuppa is more than just a café. It is a cultural intersection – where authentic flavors meet modern style, and where every waffle and every cup of coffee is crafted to offer a truly fulfilling experience.
Mission
Aspiring to become a leader in the F&B industry, Vocuppa builds trust and value through every product by delivering inspired flavor combinations, catering to diverse tastes with excellent service, high-quality food and beverages, and innovative ideas.
Vision
- Integrity
- Quality
- Fairness
Core Values
- Sustainable development
- Commitment to customers
Corporate Social Responsibility
Seacare and Vocuppa are committed to creating a positive impact through corporate social responsibility (CSR) initiatives. We support the underprivileged and bring joy to communities, believing that even the smallest actions can spark hope, strengthen human connections, and inspire lasting positive change. Through these efforts, we strive to foster a compassionate and resilient society where everyone has the opportunity to feel warmth and encouragement.
Vocuppa Café is a business model of Burgundy Corporation Limited, a wholly foreign-owned enterprise led by The Seacare Group from Singapore. Seacare is a diversified corporation with investments across various sectors, including hospitality, human resources, healthcare, real estate, environment, investment, and more.
The Vocuppa Café chain was established with the vision of creating a unique experience that blends Singapore’s signature and creative dish – the waffle – with distinctive beverages, all served in a modern, welcoming, and convenient yet refined space. Vocuppa Café is the perfect destination for family gatherings, friendly meet-ups, business appointments, and an ideal spot for couples to enjoy memorable moments together.
In 2023, Vocuppa marked its very first milestone with the launch of a Grab & Go store at 294 Hai Bà Trưng, Ho Chi Minh City beginning its journey of bringing an international-standard Dessert & Café experience to Vietnam.
By 2024, Vocuppa expanded with three additional stores, including a Premium at Ngo Duc Ke and Kiosks in prime locations such as Dien Bien Phu. These openings introduced customers to a modern culinary experience highlighted by Vocuppa’s signature waffles.
Looking ahead to 2025, Vocuppa aims to grow its network to 12–14 stores across major cities and top tourist destinations, including Ho Chi Minh City, Hanoi, Nha Trang, Da Nang, and Da Lat. This expansion marks a pivotal step in Vocuppa’s nationwide growth strategy, positioning the brand as one of the most beloved Dessert & Café chains in Vietnam.
With a vision for the future, Vocuppa aspires to establish dozens of stores nationwide, solidifying its position as a leading Dessert & Café chain in Vietnam, distinguished by international quality, continuous innovation, and an exceptional customer experience.
Vocuppa is more than just a café-it is a destination that delivers a complete and distinctive culinary experience. At the heart of our brand identity lies our exclusive waffle recipe-a one-of-a-kind dessert that stands out in the market. By harmonizing authentic flavors with modern creativity, Vocuppa has created a signature offering that is truly irresistible and found nowhere else.
Complementing this is our diverse menu, spanning from classic coffee and innovative beverages to exquisite desserts and wholesome main dishes. Every creation at Vocuppa is carefully crafted to satisfy a wide range of tastes and preferences.
Our cafés are designed with modern interiors and prime locations, making them the perfect setting for every occasion: warm family gatherings, friendly meet-ups, romantic dates, or professional business discussions in a comfortable and private space.
Beyond customer experience, Vocuppa also offers sustainable partnership and franchise opportunities. We are committed to supporting our partners with professional marketing strategies, optimized operational processes, and comprehensive training programs-building a solid foundation for long-term growth and shared success.
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